5 Fitness Coach Website Mistakes (and How to Fix Them)
Your fitness coach website shouldn’t just exist. It should be doing the heavy lifting — bringing in leads, booking calls, and showing off your brand.
But let’s be honest: most fitness coach websites are falling short.
They’re either outdated, off-brand, or confusing to navigate. And in the online coaching world, that can seriously hold your business back.
Let’s talk about the 5 most common website mistakes I see fitness professionals make — and how to fix them with simple, strategic tweaks that actually work.
DIY-ing Without a Strategy
The mistake:
Picking a random template, slapping in some text, and hoping it works.
Why it hurts:
Without a clear strategy behind your layout and copy, you end up with a site that looks “fine” but doesn’t convert. Visitors bounce because they’re confused — or worse, unimpressed.
Fix it:
Start by answering three key questions:
- What do I want people to do on my site?
- What’s the ONE offer I want to focus on?
- Am I leading them through a journey or just dropping info?
Look for templates (or designers) who understand service-based businesses — especially in the fitness niche. Strategy should be baked in, not added on later.
Pro Tip: Don’t just “fill in the blanks.” Customize your layout and headlines with your ideal client and their goals in mind.
Being Too Generic or “Professional”
The mistake:
Trying to sound polished and corporate instead of real and relatable.
Why it hurts:
People aren’t just buying your fitness program — they’re buying you. And if your personality isn’t coming through, your site fades into the background.
Fix it:
Ditch the robotic tone. Talk like you would to a client on a Zoom call. Let your energy, values, and vibe shine through. Use bold visuals and candid copy to show who you are — not just what you offer.
Pro Tip: If you’re a hype-girl coach, sound like it. If you’re calm and empowering, lean into that. Your vibe is the brand.
No Clear Call-to-Action (CTA)
The mistake:
Visitors land on your site and think, “Cool… now what?”
Why it hurts:
If people don’t know where to go next, they’ll leave. A vague or missing CTA = missed conversions. If your fitness coach website doesn’t guide visitors to take action, you’re leaving money on the table.
Fix it:
Every page should guide your visitor toward a single next step — book a call, apply for coaching, join your email list, whatever fits your funnel.
Repeat your CTA throughout your page — and make your buttons obvious (no hiding them in a footer).
Pro Tip: Use direct, clear language on your buttons. “Let’s Work Together” or “Apply for Coaching” > “Learn More.”
Overloading the Page With Info
The mistake:
Throwing every photo, program, and paragraph onto one page. 🙃
Why it hurts:
Your audience is skimming — not reading. A cluttered layout overwhelms them, and they’ll bounce before they ever understand your offer.
Fix it:
Use sections, headlines, and white space to guide people through your content. Prioritize the most important info and simplify the rest. Think clean, bold, scroll-worthy.
Pro Tip: Keep your homepage focused on 3 things:
- Who you help
- What you offer
- How to take action
Ignoring Mobile Experience
The mistake:
Designing only for desktop and forgetting most people visit on their phones.
Why it hurts:
If your site isn’t mobile-friendly, it instantly feels outdated or hard to use — which hurts trust and credibility.
Fix it:
Use a platform like Showit that lets you fully customize mobile design. Test your site across devices, keep buttons thumb-friendly, and make sure it loads fast.
Pro Tip: View your site like a client would — while multitasking, scrolling quickly, and maybe in a sweaty post-workout haze. Make it easy
A lot of coaches are winging it online.
And hey — that might’ve worked for a while… but if you’re ready to grow, you need more than just a “good enough” site.
You need a strategic, high-impact website that backs your brand and moves people to action.
The best part? You don’t have to figure it out alone.
🔗 Want to make this easy?
Join the Waitlist for DIY Templates — made for fitness professionals who want a scroll-stopping, client-booking site without the tech stress.
